We ran marketplace accounts in-house. We saw where traditional agencies failed.
Before founding CALI ECOMMANAGEMENT, our operators spent years on the brand side. We managed high-velocity Seller Central accounts, coordinated WFS and FBA freight inbounds, and navigated complex variation hierarchies under tight margin pressures.
We witnessed the same painful patterns repeat across the industry: stockouts that nobody caught until the Buy Box was lost, agencies billing an aggressive percentage of top-line revenue while ad spend quietly crept higher, and critical account health warnings landing on a Friday afternoon with no one watching the portal.
Marketing agencies only cared about driving ad clicks to show vanity traffic. They didn't reconcile lost inventory, they didn't understand stranded ASINs, and they disappeared when policy appeals were required.
We founded CALI ECOMMANAGEMENT to offer the partner we always wished we had: disciplined, senior marketplace operators who treat your catalog, inventory, and profit margins with the same vigilance as if they owned the business.
Lost FBA inventory, listing split errors, and silent margin leakage.
Continuous catalog health, margin defense, and sub-2hr inbox SLAs.
Predictability Backed by Proven Numbers
In-house brand leadership across enterprise marketplace channels.
Amazon, TikTok Shop, Walmart, Shopify, and eBay.
Long-term operational partnerships, not 90-day churn projects.
Zero critical suspensions; policy issues caught before escalation.
How We Operate Differently
Built by former marketplace operators for established brands that need operational predictability, not agency excuses.
Operator-First Mentality
Every strategist on your account has actually managed a high-volume seller portal in-house, not just studied theory from a digital course.
Aligned Incentives
Predictable flat retainers mean we never profit from bloated ad budgets or wasteful spend the way percentage-of-revenue agencies do.
Every Change Has an Owner
No unexplained automated bid swings or mystery listing revisions. A named senior operator is directly accountable for every account action.
Proactive, Not Reactive
Policy changes, margin leaks, and account-health indicators are monitored around the clock—catching risks before they turn into weekend emergencies.
Category-Level Ownership
Your dedicated account lead understands your specific category nuances, variation rules, and buyer behavior, not just generic platform mechanics.
Long-Term Partnership
We build multi-year relationships with established, high-growth brands that value compounding operational rigor over short-term gimmicks.
The Operators Behind Your Accounts
Named specialists who take direct personal ownership of catalog health, advertising margins, and seller compliance.
Marcus Vance
Former in-house brand operator with 9+ years managing catalog variation hierarchies, buy box defense, and 8-figure multi-channel expansion.
Elena Rostova
Specializes in complex flat-file feeds, backend search indexation, category style-guide compliance, and suppressed ASIN remediation.
David Chen
Oversees cross-channel ad execution across Amazon Sponsored Products, Walmart Connect, and TikTok Spark Ads with strict margin protection.
Sarah Jenkins
Directs 24/7 seller metric surveillance, Safe-T reimbursement recovery, unauthorized reseller enforcement, and rapid Plan of Action appeals.
We work with all major
eCommerce platforms
California-Based. Always Reachable.
Our operations hub is headquartered at 9747 Businesspark Ave #255, California. We operate during standard US business hours (Pacific Time) with dedicated Slack channels, providing rapid sub-2 hour response times when questions or urgent listing needs arise.
Ready to work with operators who treat your store like their own?
Schedule an introductory discovery call or request a confidential store audit. Zero obligation, strictly confidential, and paired with an actionable operational growth roadmap.
Choose your preferred onboarding path below to get started.